Anketa Good Year
18.12.2013
Asociace autoškol obdržela poděkování za přispění do ankety a odkaz na stažení prezentace:
Dear Ondřej Horázný,
I’m emailing on behalf of Goodyear with the results of the research we conducted this summer.
Without your co-operation this research would not have been possible so we would like to thank you again for your support and hope you find this research useful.
Below is the official press release which includes a link to the report in English. If you would like a copy of the report in French or German please let me know and I can send it through.
If you have any further questions about the report don’t hesitate to get in touch and we will get back to you in the new year.
Kind Regards
Ben Pendlebury
On behalf of Goodyear EMEA
Press Release
Goodyear EMEA White Paper sets a new road ahead for safer novice drivers
European Driving Schools Association and Goodyear EMEA to work together on new road safety campaigns
Brussels, Belgium, November 28, 2013 – Goodyear Europe, Middle East and Africa (EMEA) today launched the findings of a new research project it has undertaken with the European Driving Schools Association (EFA). Alongside the research, Goodyear EMEA published a Road Safety White Paper – “Driving Safety First: Improving Road Safety For Novice Drivers”. The White Paper was introduced and discussed at a panel debate of the European Transport Safety Council in Brussels today.
The project focuses on the attitudes of Europe’s driving instructors to road safety of young drivers. The research builds on Goodyear’s existing research into road safety of novice drivers and will inform recommendations to policy makers, road safety stakeholders and the motor industry to improve road safety for novice drivers.
This research is Goodyear’s fourth annual road safety survey and the first to focus on the role of driver training. For the second year running Goodyear EMEA is working closely with EFA, the Europe-wide association for driving instructors and driving schools. Underpinning the research is a new survey of 2334 driving instructors in the EU as well as representative samples in Russia, Turkey and South Africa. The survey is first of its kind collecting the opinions of driving instructors at such a scale and picks up some interesting findings, such as the crucial role parents play in developing young people’s driving habits and the huge differences in driver training across the markets.
Goodyear EMEA and EFA have used the research to co-develop a White Paper on what policy makers can consider when looking to ensure young motorists learn to drive safely. Through this research Goodyear EMEA and EFA aim to uncover the issues that matter most to the driving instructor community, and to explore different approaches to raising young drivers’ awareness of safe and responsible driving. Goodyear EMEA’s recommendations call on policy makers to embed car maintenance in the driving test as well as to research improvements to the testing regime.
Goodyear Europe, Middle East and Africa Vice President Consumer Tires, Michel Rzonzef said: “We at Goodyear welcome the EFA’s renewed commitment to working with us to improve road safety for novice drivers. Our research shows that by working together policy makers and the motor industry can further increase awareness of road safety amongst novice drivers. We want to understand the way they learn to drive and what are the factors affecting their attitude to road safety. By seeking evidence from a wide sample of driving instructors we want to know how driving instruction has changed over the last few decades and to understand the likely future trends.”
Goodyear EMEA’s research considers a wide range of issues including: best practice in training and testing; effective techniques for coaching novice drivers to become safe drivers; new technology that could improve driver instruction; and level of information of novice drivers about car maintenance.
Goodyear EMEA and EFA intend to use the data to shape future road safety projects. This includes further collaboration with driving schools, and public awareness campaigns to inform novice drivers about how to be safer on the road.
John Lepine, President of the European Driving Schools Association (EFA) said: “I welcome this opportunity to work with Goodyear again – this project will be vital in our understanding of the attitudes of driving instructors across Europe. Alongside Goodyear’s previous research into road safety, I hope that the insights we get from the 2013 programme will further enhance our understanding of the role of driver training in road safety.”
To download the full report please follow this link - Driving Safety First -
ENDS
Notes to the editor
About Survey Methodology
The study was carried out by ReputationInc on behalf of Goodyear EMEA to better understand driving instructors’ attitudes towards road safety awareness, beliefs and practices amongst young drivers. The survey encompassed 37 questions, which was disseminated to driving instructors in fifteen different countries. The countries who took part were: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, The Netherlands, Poland, Switzerland, Spain, UK, Russia, Turkey and South Africa. In every country the overall population of driving instructors was researched, and a representative sample from each country was then required to fill out the questionnaire. The answers to questions from all surveys were collated and analyzed both at individual country levels, and at EU-wide level. The countries included in the EU analysis were: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, The Netherlands, Poland, Switzerland, Spain, and The UK (sample size n=2334). When undertaking the overall European analysis, the data was weighted equally according to country populations, thereby giving all countries an equal voice.
Fieldwork was carried out from August to September, 2013. Interviews were conducted online in the local language of each country. The full results of the survey are available on request.
About Goodyear
Goodyear is one of the world’s largest tire companies. It employs about 69,000 people and manufactures products in 52 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
Goodyear has 111 years’ of experience in developing a vital part of any vehicle – the tire. We believe that we have a responsibility be involved in the tire safety debate, and we want to contribute to safer mobility. In Europe, Goodyear is a signatory to The European Road Safety Charter (ERSC). Goodyear supported the idea of an EU Tire Label that makes it easier for consumers to judge tire performance from an environmental and safety perspective. Goodyear has supported the mandatory introduction of the Tire Pressure Monitoring System – an electronic system designed to monitor the air pressure inside a tire – in all new passenger cars from 2012, and all cars from 2014. Goodyear also supports the idea of member states bringing in laws around winter tires to improve road safety in winter conditions. Goodyear is engaging with stakeholders to demonstrate the importance of road safety.
For more information about Goodyear and its products, go to www.goodyear.com.
About the European Driving Schools Association (EFA)
EFA represents the interest of 25 Driving School Associations from 24 European countries with all European authorities, institutions and organizations, concerned with driving instruction; driving instructors’ tuition; driver improvement; further education of novice drivers; environmentally friendly driving; all questions concerning road safety. It encourages initiatives which lead to an improvement in road safety.
The main objectives are: Harmonization of the education and the examination of driving instructors and/or teachers; Preparation and harmonization of curriculum and educational concepts for the training of all categories of drivers; Preparation and harmonization of curriculum for the advanced training of all categories of drivers; Harmonization of the education and the examination of drivers; Harmonization of the standards of the examination organizations and driving examiners. EFA is a professional association being neutral in political and denominational matters.
